BASED IN KUWAIT / 10+ YEARS
I lead e-commerce and integrated marketing in Kuwait, bringing more than a decade of experience across retail, fashion, healthcare and services.
At Dakheel Al Jassar, I manage a three-person team, the annual marketing budget and campaigns across digital, in-store and offline channels.
Three historical outcomes.
Three different ways to create value.
Audience targeting and creative testing across paid campaigns delivered 17× ROAS. Behind the number: a restructured marketing team, website improvements and sharper analytics.
Normalized ratio, not currency. ROAS measures attributed advertising return - not profit or a forecast.
Co-founded an online retail business that achieved 93% customer satisfaction within its first year.
Established processes that reduced operating costs by 20%, alongside supplier, procurement and budget management.
Normalized cost index: 100 to 80. Not actual currency.
SOURCE NOTE / Historical results from previous roles, reported in my CV. Employer and context are shown with each result.
Online and offline.
Creative and commercial.
One connected view.
As Marketing & E-Commerce Manager, I lead integrated digital, in-store and offline campaigns, manage three team members and own the annual marketing budget.
Led CONEX and Gi-Box launches. Oversee creative production, POS materials, packaging, showroom activity and delivery-app marketing. Use KPI, ROI and ROAS reporting to guide priorities, with AI workflows supporting content, image and video production.
As E-Commerce Growth Manager, I developed acquisition and retention plans and improved website journeys, product pages and checkout flows.
Used Google Analytics and sales reporting to guide priorities. Coordinated marketing, IT and operations while tracking campaign budgets and ROI.
Brands and organizations I have worked with.
Selected professional relationships, including employment and client work. Logos belong to their respective owners; no endorsement implied.
Roles in marketing,
e-commerce and
business ownership.
Marketing & E-Commerce Manager
E-Commerce Growth Manager
Digital Marketing Manager
Digital Marketing & E-Commerce Manager
Co-Founder
Agency Partner & Digital Marketing Consultant
Digital Marketing Executive
Exploring commerce systems and customer-inquiry automation, with requirements, testing and human review.
IN DEVELOPMENT / INDEPENDENT PROJECTSDirecting AI-assisted commerce and POS/ERP product work: defining requirements, customer journeys and priorities, then reviewing prototypes with Codex and Claude.
Guiding inquiry-automation prototypes with attention to reply quality, controlled testing and clear escalation to a person before live use.
Exploratory work in development. No production adoption or performance outcomes are claimed.
Specialization, context
and current projects.
I work across e-commerce growth, integrated marketing, customer journeys and commercial operations. My experience connects digital campaigns with in-store and offline execution.
I am based in Kuwait and work in Arabic and English.
They are historical outcomes reported in my CV: 17× ROAS at Seventh Dimension, plus 93% first-year customer satisfaction and a 20% operating-cost reduction at Bodinar. They are not forecasts or guarantees.
No. My independent commerce, POS/ERP and inquiry-automation projects are in development. No production adoption or performance results are claimed.
For e-commerce leadership roles,
marketing projects and
commercial partnerships.